PUTTING
BUSINESS
COACHING
TO THE TEST
Homewatch International’s pilot
program shows early promise
BY EDDY GOLDBERG
In these tight economic times, many multi-unit franchisees and area
developers are focusing less on continuing the remarkable unit growth
they’ve enjoyed for the past five years, and more on improving
performance at their existing units. As consumer spending drops, savvy
franchisees see increased royalty streams as a more attractive prospect
than spending long hours with struggling franchisees, or worse,
shuttering failing ones as the U.S. economy continues to sputter.
Business coaching, a results-oriented
process with a sharp focus on the bottom line,
aims to teach and improve skill sets in
leadership, management, and business
basics—and is coming on as an increasingly
attractive option for both franchisors and
franchisees.
While skepticism still exists as to its
efficacy in terms of ROI, business coaching
directly addresses a problem common to
