Multi-Unit Franchisee, 2011 Buyers Guide

OPPORTUNITY Description

For over 50 years, generations
of Americans have been
waking up to something
great. Denny’s enjoys a
brand awareness of almost
100%! With almost 90% of
our restaurants operated
by franchisees, Denny’s is
dedicated to helping our
franchise system grow. We
have aggressive, long-term
franchise development
programs backed by industry
leading support systems.
If you are an experienced
restaurateur with a desire to
develop new or buy existing
restaurants, now is the time to
consider Denny’s.

Desirable demographics
would be near quality retail,
near hotels and tourist
attractions, colleges, or
major highways. Minimum
permanent population of
40,000 with a minimum traffic
count of 30,000 vehicles per
day on primary artery.

Fast Franchise Facts

Franchising Since: founded 1953, franchising since 1963

Multi-unit Franchisee Operating units: 81%

total Franchise Operating units: 1398

Company Operating units: 235

Capital investment: $700,000– 2. 4 million

SITE LOCATION Assistance

Denny’s provides an experienced team of professionals to guide you through the development process. Our standard prototype can be built from the ground up or converted from existing space in a wide range of settings, including freestanding or multi-use retail sites, travel centers, hotels and casinos.

Franchise Fee (per unit): $40,000

Qualifications

Royalty Fee (per unit): 4%

Advertising fee (per unit): 4%

Earnings Claims: Yes

Build-Out Options: Inline, Free Standing, Travel Centers and Conversions

Available territories: All U.S., call for details

Rankings &
Awards
Top 100 Chains in Food
Service Sales in Nation’s
Restaurant News.
To 50 Franchises for Minorities
USA Today.
Top 25 Franchises for
Hispanics Poder Magazine.
Bond’s Top 100 Franchises.
#1 in Category Entrepreneur
Magazine

Denny’s is seeking franchise partners who understand the restaurant business. Our recruiting process is designed to help you understand the Denny’s opportunity and identify ideal markets where you can grow with the Denny’s brand. Minimum financial requirements are $350,000 liquid capital to invest and $1 million net worth. Operator must have restaurant operating experience.