Multi-Unit Franchisee, 2011 Buyers Guide

OPPORTUNITY

Description

The opportunity for us to bring our unique, premium coffee to more people has never been bigger and brighter. For more than 40 years, Seattle’s Best Coffee has been satisfying America’s demand for smooth-tasting coffee, and we’ve been fueled by the simple notion that everybody deserves a more enjoyable coffee experience. Now, we’re on a mission to bring Great Coffee Everywhere™.

Established infrastructure will provide on-going support franchisees need.

• Superior design, development support, and a complete equipment package to get franchisees up and running quickly.

• Expert training and regular in-cafe support help employees confidently deliver the Seattle’s Best Coffee experience.

• Complete food and beverage program to maximize dayparts.

• A diverse portfolio of cafe concepts, including custom cafes and kiosks, with many allowing choices to maximize investment.

Fast Franchise Facts

Franchising Since: 1994, founded in 1970

Multi-unit Franchisee Operating units: 93%

total Franchise Operating units: 548

Company Operating units: 9 in North America

Capital investment: $181,835–$445,835

Demographics

• Daytime population
exceeding 30k within 2
miles
• Median income of $70k
• Key day part is morning,
however lunch and late
afternoon are important
• Morning commute
• Convenience focused
• Pulls from residential areas
within 1. 5 miles

Franchise Fee (per unit): $30,000

Qualifications

• Liquid Capital: $250,000

Royalty Fee (per unit): 7%

Advertising fee (per unit): 1%

• Net Worth Required: $1,000,000+

Earnings Claims: Yes

Build-Out Options: Inline, Free Standing, Drive-Thru, Malls
• Previous food and beverage
operational experience
preferred

Available territories: U.S. only. No area/territory restrictions.

Rankings &
Awards

Ranked among the 10 best Franchise values – QSR, January 2010

SITE LOCATION Assistance

Seattle’s Best Coffee has tools
designed to help assess the
site and the area surrounding
the potential location including
demographics, competitors and
visibility. We have a relationship
with our preferred real estate
and site selection vendor.