Multi-Unit Franchisee, 2011 Buyers Guide

OPPORTUNITY

Description

With more than 7 straight years of same store sales increases and 475 locations nationwide, Wingstop is one of the fastest-growing franchises for single-unit and multi-unit operators. Wingstop offers a limited, high-quality menu with simple operations that appeal to experienced restaurateurs and entrepreneurs with the drive and passion to own a business. Wingstop keeps the sole focus on fresh, cooked-to-order wings and side dishes like fresh-cut seasoned fries. Due to that simple operating platform, the system is 95% franchise owned and operated.

Fast Franchise Facts

Franchising Since: 1997, founded 1994

Multi-unit Franchisee Operating units: 55%

total Franchise Operating units: 452

Company Operating units: 23

Capital investment: $332,500–$550,500

Franchise Fee (per unit): $25,000

Royalty Fee (per unit): 5%

Advertising fee (per unit): 2%

Earnings Claims: No

Build-Out Options: Inline, non-traditional (airports, college campuses)

Available territories: Northeast, Southeast, Midwest, Northwest States

Wingstop restaurants are generally neighborhood service restaurants ( 2-3 mile radius) with a majority of take-out sales. We primarily rely upon a seven minute drive-time base in urban markets and a two mile population base of 40,000 or more. In non-urban environments, the sales radius may be larger but we strive for a target population base of not less than 50,000. A typical Wingstop is located on major traffic arteries with not less than 20,000 cars per day.

Qualifications

SITE LOCATION Assistance

The Wingstop real estate and development team use the latest analytical programs to assist with site selection and demographics. Stores feature a small restaurant footprint of 1600 sq. feet, seat 20-40 people, and average 75% carryout service – ideal for inline shopping centers.

Single-unit operators: no
restaurant experience
required. Minimum net
worth $400,000; liquidity
of $200,000. Multi-unit
developers: liquidity
totaling $200,000 per store
developed. Wingstop training
guides franchisees from site
selection to construction and
ongoing operations.