2011 ANNUAL
MULTI-UNI T
Buyer’s Guide
Buyer’s
G
EXECUTIVE VICE PRESIDENT &
PUBLISHER
Steve Olson
PRESIDENT
Therese Thilgen
CEO
Gary Gardner
VICE PRESIDENT OPERATIONS
Sue Logan
VICE PRESIDENT MARKETING
Kimberlie Guerrieri
Wanted: Multi-Unit Partners 2
Franchisors and multi-unit franchisees
team up for growth
VICE PRESIDENT BUSINESS
DEVELOPMENT
Barbara Yelmene
BUSINESS DEVELOPMENT
EXECUTIVES
Jeff Katis
Lorena Leggett
Multi Mania 6
More franchisees than ever are adding new units
EXECUTIVE EDITOR
Kerry Pipes
MANAGING EDITOR
Eddy Goldberg
Spreading the Risk 7
Using multi-brand franchising to balance
marketplace uncertainty
DESIGN & ART DIRECTION
Peter Tucker
INTERNET CONTENT MANAGER
Benjamin Foley
Brand Diversity 8
The growing allure of operating several concepts
SUBSCRIPTIONS & DATABASE
MANAGEMENT
Sharon Wilkinson
What’s Driving Multi-Unit Growth 10
Statistics point to continuing multi-unit expansion
PROJECT MANAGER/
MEDIA SUPPORT COORDINATOR
Lyola Shybanova
DIRECTOR OF CLIENT SERVICES
Beverley Ellul
MULTI-UNIT FRANCHISE OPPORTUNITIES
Food Category 11
Retail Category 43
Service Category 49
ADVERTISING AND EDI TORIAL
OFFICES
Franchise Update Media Group
6489 Camden Avenue, Suite 108
San Jose, CA 95120
800-289-4232
408-997-7795
www.franchiseupdatemedia.com
