WHAT’S DRIVING MULTI-UNIT GROWTH
SPECIAL ANNUAL EDITION
MULTI - MANIA
MORE FRANCHISEES
THAN EVER ARE ADDING
NEW UNITS
SPREADING
THE RISK
USING MULTI-BRAND
FRANCHISING TO
BALANCE MARKETPLACE
UNCERTAINTY
BRAND
DIVERSITY
THE GROWING ALLURE
OF OPERATING SEVERAL
CONCEPTS
DOMINATOR
DMA
RANKINGS
2013
TO FRANCHISE
OPPORTUNITIES
