Franchise Update, 2008 Issue 1

Agenda for
Wednesday,
April 23rd

9:00–10:00 a.m. - Concurrent Morning Sessions

1. Growth Blueprints for Single Brand Franchisees: Growing to 20 Units: Maturization of the Multi-Unit Franchisee: Changing Roles and Goals as You Grow

Gene Gumfory, Multi-Concept Franchisee, Gumfory Enterprises

David Ostrowe, Multi-Unit Franchisee, O & M Restaurant Group Michael Pranke, Multi-Unit Franchisee, Roaring Fork, LLC

What does it take to grow to 20 units, sustain growth, and be a profitable multi-unit franchisee? Where are the stretch points of growth? What should your multi-unit organization look like when you get there? How do you convert from a reactive to a proactive growth model? Based on case studies of multi-unit franchisees who have grown to 20 franchised units, this panel of franchisees will clarify the main issues on how to grow when you add more units as a multi-unit franchisee.

2. People Matters: Loss Prevention Strategies That Really Work

Gary Widman, Vice President Retail Solutions, Cooper Wheelock Inc. Rollie Trayte, Vice President Strategic Development, Westec InterActive

This year, 30% of business failures will be caused by employee theft. Experienced retailers know that they have far more to fear from their own employees than from shoplifters. Unfortunately, many new businesses and small retailers don't

learn that lesson until it's too late. The number one deterrent to dishonest employees is the fear they will be caught. You’ll be amazed at what people will do to walk out of your store without paying. Learn how it’s done, what to look for, and how to prevent theft in your store.

3. Real Estate: Optimizing Your Site Location Analysis

Rudy Nadilo, CEO, geoVue

Making informed site location and retail location decisions requires a systematic and efficient approach for assessing and evaluating customers and markets. How do franchisees measure the potential of retail site location and identify new target markets for entry and expansion? How do they assess the impact of new site locations against their existing locations? How do they set and achieve revenue and market share goals? A panel of pros will help you understand the critical drivers of retail site location performance and success.

10: 30 a.m.–Noon -

Concurrent Mid-Morning Sessions

1. Growth Blueprints: Growing to 50 Units – Maturization of the Multi-Unit Franchisee:

Changing Roles and Goals as You Grow

Michael Pranke, Multi-Unit Franchisee, Roaring Fork, LLC Eric Werner, Multi-Unit Franchisee, Texas Subs Charles Smithgall, Multi-Unit Franchisee, Aaron’s SEI

What does it take to grow to 50 units, sustain growth, and be a profitable multi-unit franchisee? Learn the stretch points of growth and what your multi-unit organization should look like

when you get to 50 units. Based on case studies of multi-unit franchisees that have grown to a minimum of 50 operating units, this program will explore the main issues on how to grow right.

2. People Matters: Effectively Recruiting the Hourly Work Force

Mel Kleiman, CEO, Humetrics

Nearly 60% of today’s U.S. workforce is made up of hourly workers. Their impact on your business is huge. Managing an hourly workforce is fraught with well-known problems. Franchisees face significant challenges in hiring, screening, training, managing, and retaining hourly employees. Discover how to handle these problems, as well as learn about immigration reform and changing labor markets.

3. Real Estate: Rehabilitating Your Market

John Metz, Multi-Concept Franchisee, RREMC Restaurants Lyndon Johnson, Multi-Unit Franchisee, Reciprocity Restaurant Group Rick Guerra, Multi-Concept Franchisee, Costillas, Ltd.