I SSUE III 2008
DEVELOPMENT STRATEGIES FOR GROWING FRANCHISORS
Everything
You Always Wanted
Cover:
To Know...
Item 19:
Your Best
Sales Tool?
ITEM
19
Leveraging
FPRs to build
your brand
Inside:
Denny’s Resurgent:
Franchise sales as
a team effort
...But Were Afraid
Do It Yourself:
Boost results from
direct-response
advertising
To Ask
The New Web 2.0:
Putting social
networking to work
• Area Representation
• Challenge the Pros
• Tips for Tough Times
• Reaching Millennials
