Contents
ITEM
19
26
32
ISSUE III 2008
Features
| Cover Story
23 | FPR: The New (Amended) Deal
A legal primer on providing
earnings claims information under
the Amended FTC Rule.
by Lane Fisher
25 | Half Disclosure
A sampler of 50 franchisors in 4
different sectors: half disclose
earnings and half don’t.
by FRANdata
26 | Leveraging Item 19
How five franchisors are using the
new FPRs as a competitive advantage to attract and sign franchisees.
by Eddy Goldberg
32 | Building a Better Breakfast Brand
“As a brand, people know Denny’s,”
says Doug Wong, Denny’s director
of franchise development. “But they
don’t know who we are today.”
by Kerry Pipes
| On the Cover
An in-depth look at Item 19’s growing
impact on franchising.
