Goin’ Mobile!
Social media and mobile marketing produce
real-world results for franshisors
BY LISA WEHR
By noweveryoneknows whatsocial media marketing is. In fact, many of us are sick to death of hearing
about how great Twitter, Facebook, and
iPhones are. What smart franchise brand
managers want to know is how to make
social media and mobile marketing convert to business, driving bodies through
doors and positively adding to the bottom
line—and if that’s even possible.
If there’s one thing I want you to take
away from this article it’s that Yes, it is
indeed possible. More than that, using
social media and mobile marketing
to strengthen a brand and drive sales
is exactly what franchises should
be doing—or risk getting left in
the dust. If 2009 was the year to
tout social media, let 2010 be
the year we see it really pay
off for your franchise.
Many franchises are already using social media
and mobile marketing
to drive business, compelling consumers to
buy, buy, buy—and
it’s working. Let’s
take a look at two
examples.
chise location. For using the iPhone app,
customers received an extra 20 percent
off, a deal they really must have liked:
in just two weeks, Pizza Hut had more
than 100,000 downloads of the app. After
three months, Pizza Hut announced that
the app had garnered $1 million in sales,
a number that continues to rise.
Einstein Bros. Bagels
With more than 350 million Facebook
users in the world, half of whom log
in to the social network every
day, Einstein Bros. Bagels
knew that having a
business page was
the smart thing to
too promising for improving the bottom
line), the company decided to launch
the first-ever instant printable coupon
campaign on Facebook.
Get more case studies
Plenty of other examples of real
companies using social media
to produce real results are available.
Please take a moment to download
and review these four
case studies of companies
doing just that: www.one-upweb.com/landing/get-the-case-studies/?source=franu_pr/.
Pizza Hut
Smart phones are quickly becoming the
one thing we never leave home without.
It’s where we talk, where we text, where
we check our email, and where we surf
the web. The marketing possibilities
that one tiny smart phone holds are
enormous. Recognizing this, Pizza Hut
developed an iPhone app (application)
that seriously paid off.
The idea was simple: let users build
their own pizza, shake off toppings they
don’t want, and when done, upload their
order through the app to the nearest fran-
do. But with only a few
thousand fans, the brand was struggling
with how to increase that number and
use the social network as a way to drive
business to their franchisees.
Now put it to work
The time to start using social media to
improve your bottom line is now. Don’t
wait to see how things will pan out. If
you do, you risk getting left behind
and losing business to your competitors. Partner with a digital marketing
company that understands your franchise’s unique needs and knows how to
get results. n
Lisa Wehr is CEO and founder of Oneupweb,
a digital marketing agency. To contact her,
visit Oneupweb.com, email info@oneupweb.
com or send her a tweet @Lisa Wehr.
