Franchise update|Q4 BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS 2011
Leadership lessons
from a franchisee-turned-franchisor
Wendy Odell Magus
talks customer
acquisition
Leveraging people,
budgets, brands, and
resources
Lead!
Market!
Grow!
HIGHLIGHTS FROM THE 2012
ANNUAL FRANCHISE DEVELOPMENT REPORT
n Benchmarking: Where do you stand?
n Validation: Who does it best?
n Lead Generation: What’s your conversion rate?
n Marketing: How does your ROI stack up?
Drive more business to your franchise.
Find out how with your free Online Marketing Analysis.