Departments
FranchiseeMulti-Unit
CHAIRMAN’S NOTE
Building Your Empire 6
Get your game on at April’s Multi-Unit Franchising Conference!
ONLINE
What’s online mufranchisee.com 8
FOCUS ON FOOD
Food stats from FRANdata and Technomic
62
Columns
SECURITY
Share War(e) 64
Online templates give hackers an edge
BY DAVID ELLIS
FINANCE
Danger Signals? 66
20 signs your business may be in trouble
BY STEVE LEFEVER
INVESTMENT INSIGHTS
The Next New Normal 68
Surviving and thriving in a changed economy
BY CAROL SCHLEIF
CUSTOMERS COUNT
Name Calling 70
Train your front-line employees in customer engagement
BY JACK MACKEY
EXIT STRATEGIES
Price Match 72
There’s more to selling than accepting the highest offer
BY DEAN ZUCCARELLO
PEOPLE
Take This Job and Love It 74
The 5 things your employees want most
BY MEL KLEIMAN
FRANCHISE MARKET UPDATE
Adaptability: the New Keyword 76
How to be a winner in 2012
BY DARRELL JOHNSON
CHAIRMAN
Gary Gardner
CEO
Therese Thilgen
PRESIDENT
Steve Olson
VICE PRESIDENT OPERATIONS
Sue Logan
VICE PRESIDENT MARKETING
Kimberlie Guerrieri
VICE PRESIDENT BUSINESS DEVELOPMENT
Barbara Yelmene
BUSINESS DEVELOPMENT EXECUTIVES
Jeff Katis
Lorena Leggett
Judy Reichman
EXECUTIVE EDITOR
Kerry Pipes
MANAGING EDITOR
Eddy Goldberg
ART DIRECTOR
FRANCHISE UPDATE
MEDIA GROUP
Samantha Calden
DESIGN & PRODUCTION
MULTI-UNIT FRANCHISEE MAGAZINE
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Benjamin Foley
SALES AND SUBSCRIPTION DEPARTMENT,
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Sharon Wilkinson
SENIOR PROJECT MANAGER,
MEDIA AND BUSINESS DEVELOPMENT
Lyola Shybanova
CONTRIBUTING EDITORS
David Ellis
Darrell Johnson
Mel Kleiman
Steve LeFever
Jack Mackey
Carol M. Schleif
Jim Sullivan
Thomas J. Winninger
Dean Zuccarello
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